THE FRIDAY CONVERSATION · No. 5
The Glue That Holds the Chunk
Palatability is not only texture. It is also taste and aroma. And in a wet food, the texture is the quiet work of a protein most people have never heard of.
The glue, seen close: plasma proteins form a heat-set network that traps water and fat, giving the chunk its juiciness, cohesion, and bite.
Picture a sausage. Season it however you like. Get the smoke right, the pepper, the note of marjoram that makes a good bratwurst smell like a good bratwurst. Now imagine you have matched the aroma and the taste of the real thing so closely that with your eyes closed you could not tell the difference. And then you bite it, and it is wrong. It gives way like wet cardboard, or it is dry and mealy, or it snaps with a brittle, papery crack instead of yielding. The flavour was right. It is still not a sausage.
Anyone who has eaten a plant-based sausage knows this moment. We have, many of us, solved the flavour. What we have not solved is the bite: the springy resistance, the succulent give, the way a real sausage releases its fat and moisture as the teeth dig in.
I raise the sausage because it makes a point both sides of the pet food conversation keep sliding past, and for opposite reasons. Those of us working on alternative proteins struggle to build the texture, and talk instead about flavour, which we can win. The conventional, meat-based makers rarely think about texture at all, because something has always quietly supplied it for them. Both camps are fixated on taste and aroma. Both are sliding past the bite, and I include my own side of the field in that.
Both camps are fixated on taste and aroma. Both are sliding past the bite.
And a sausage is the right way to see this, because a sausage is something we all already know. Very few people outside the industry have ever held the idea of a pet food chunk in their mind, or wondered what makes one hold together and another crumble. But everyone has bitten into something that got the flavour right and the texture wrong. Hold that disappointment in mind and the chunk in a can of cat food stops being an abstraction. It is doing, for a fussier eater, exactly what the sausage does. It has to feel right, not only taste right.
Now, the reason a good sausage feels right is worth pausing on, because it is not one reason but three, and the difference between them is the whole of this conversation. A traditional Nürnberger bratwurst holds itself together. Salt draws the myofibrillar proteins out of the pork, myosin chief among them, the mixing works them into something sticky, and on the grill they set into the springy bite the sausage is prized for. This is the binding quality of the meat itself, the capacity of good muscle protein to become its own structure, and it needs no added glue. The meat is its own glue. A reformed or emulsion sausage, a frankfurter, a restructured cut, cannot rely on that, because the muscle has been comminuted past the point of binding itself, so a binder is added to do the holding. And a plant-based sausage has no muscle proteins to draw on at all, so it must borrow a glue from somewhere else, from soy or wheat gluten or a hydrocolloid, and this is the one that most often fails the bite.
A wet pet food chunk lives, almost always, in the second and third of those worlds, not the first. It is a formed thing, not a slice off an intact muscle, so it needs a binder. And in the animal-based chunk, the binder that has quietly done this job for decades, in millions of cans, is a protein almost no one outside the industry has heard of. It is what holds the chunk together. It is, in the most literal sense, the glue. The question this conversation is about is what happens to palatability, texture included, when we try to take it out.
Movement I
THE PROTEIN THAT HOLDS THE CHUNK
The protein is blood plasma. When an animal is slaughtered, its blood is collected, and the blood separates into two parts: the red cellular fraction, and a pale straw-coloured liquid that is the plasma, a little over half the blood by volume. Spray-dried into a fine powder, that plasma becomes one of the quiet workhorses of the wet pet food industry, and of a good deal of the human meat industry besides. It is not an exotic ingredient. It is in frankfurters, in restructured and reformed meats, in the products where pieces must be made to hold together that were not held together to begin with. It does there exactly what it does in the pet food: it binds.
What makes plasma able to do this is a property worth stating precisely, because it is the whole reason plant proteins struggle to replace it. Plasma is a heat-set gelling protein. Warm it past a certain point and its proteins unfold and lock into a network, a gel, and once set that gel does not melt again on further heating. This is the opposite of gelatine, which sets as it cools and melts as it warms. It matters enormously here, because a chunk in gravy is made by retorting, cooking the sealed can or pouch at a temperature well above boiling, and it is made while sitting in the water of the sauce. A cold-setting protein would dissolve into that hot water and be gone. Plasma sets because of the heat, not in spite of it, and it holds its shape submerged in excess water at temperatures that would melt a lesser binder into broth. That is why the chunk survives the retort.
But binding, in the sense of simply holding together, undersells what plasma is doing, and this is where the texture returns to the argument. Plasma does not only glue the chunk into one piece. It holds water inside the matrix, and it holds fat inside the matrix, so that when the animal bites, the chunk is succulent rather than dry, and it releases moisture and fat the way a real piece of meat would. It gives the chunk resistance and spring rather than mush or crumble. And it stops the chunk from shedding, from breaking down under handling and processing into the cloud of fine particles the trade calls fines, which turn a can of distinct chunks into a slurry. Every one of these is a texture property, and texture, as the sausage told us, is palatability. Plasma is not a nutritional additive that happens to bind. It is a palatability ingredient whose main instrument is texture.
None of this is a matter of my opinion or my palate. It is measurable, and it has been measured. The gel strength of plasma, the temperature at which it sets, its water-holding and fat-holding capacities, the force required to rupture a chunk, all of these are rheology, the physics of how a material deforms and flows and resists, and they can be put on an instrument and read off as numbers. When I say a plasma chunk is springy and succulent and resistant to fines, I am not reaching for adjectives. I am describing behaviour that shows up on a texture analyser, in gel-strength curves, in water-holding percentages. The animal reads these properties with its mouth. We can read them with a rheometer and a texture analyser. They are the same properties.
The animal reads these properties with its mouth. We read them with a rheometer.
Movement II
FROM THE KILL FLOOR TO THE POWDER
It is worth knowing where this ingredient comes from, because the answer is more ordinary and more clever than most people expect. When an animal is slaughtered for meat, its blood is collected rather than discarded, drawn off cleanly while the carcass is still intact so that it stays uncontaminated. That blood is centrifuged, which separates it into the heavier red cell fraction and the lighter, straw-coloured plasma. The plasma is chilled, concentrated, and then sprayed as a fine mist into a tower of hot air, where the water flashes off in seconds and what falls to the bottom is a pale, cream-coloured powder. Spray-dried plasma is roughly three-quarters protein, with a little fat and a notable load of minerals from the salts of the blood and the anticoagulant added at collection. The gentleness matters as much as the process: dry it too harshly and you denature the very proteins whose folding does all the work, so the drying is tuned to preserve function, not merely to remove water. What arrives at the pet food plant is a bag of beige powder that reconstitutes, when it is heated in a chunk, into the clotting, gelling, water-holding structure it had in the living animal.
This is, in the most literal sense, a way of making food out of what would otherwise be waste. The blood that once ran down slaughterhouse drains is now recovered, dried, and sold as a functional protein, which is the kind of circularity the rest of the food system is only beginning to reach for. It is worth holding that in mind through everything that follows, because it complicates the story. The ingredient some of us want to remove is also one of the more genuinely sustainable things in the box.
The ingredient we want to remove is also one of the most sustainable things in the box.
HOW MUCH, AND FROM WHOM
Plasma is not a niche curiosity. The market for animal plasma as a feed and food ingredient runs, by the estimates of the various market analyses, somewhere in the low single-digit billions of dollars a year, and it is growing steadily. But the shape of that market holds a surprise for anyone who assumes this is mainly a pet food story. It is not. The largest single use of animal plasma by far is in feed for young pigs, where its immune and gut-health benefits help weaned piglets through the most fragile weeks of their lives. Aquaculture takes a large share too. Pet food, the application this whole essay is concerned with, is a real but minority slice of the total, something on the order of a sixth of it. The glue that holds the chunk is, in volume terms, a sideline of an ingredient whose main career is elsewhere.
The chunk is plasma's sideline. Its main career is elsewhere.
The blood itself comes chiefly from pigs and cattle, in roughly comparable amounts, with poultry a smaller and more specialised source, and the industry is built on that split. The trade runs from large international processors, names such as Sonac and Darling Ingredients and the Lauridsen group, down through regional producers such as Badenhop in Lower Saxony, each collecting blood from the slaughterhouses in its reach and drying it close to source, because blood does not travel well before it is stabilised. It is a quietly global business resting on an intensely local raw material, which is one more reason the ingredient is harder to think about replacing than it first appears. To remove plasma from a recipe is not only to solve a problem of chemistry. It is to step out of a supply chain that already exists, that is already circular, and that is already, by the standards of the industry, cheap.
Movement III
AND THEN THE HARDER QUESTION
So far I have kept to the ground I can defend without flinching, because the texture case is settled. Plasma builds the structure of the chunk, and structure is palatability, and all of it is measurable. If the argument stopped there it would already be enough to make removing plasma a real problem rather than a trivial one. But there is a second claim often made for plasma, quieter and much less settled, and honesty requires me to walk onto the shakier ground and say plainly where it gives way.
The second claim is that plasma contributes not only to texture but to taste and aroma. That it is not merely the glue but also, in some measure, a flavour. And here the certainty I had a moment ago deserts me, because the evidence is genuinely divided, and I would rather show you the division than paper over it.
The case for is not nothing. Remember what plasma actually is: the fluid that remains once the cells of the blood are taken away. It is not a single protein but a cocktail of them, albumin and the globulins and fibrinogen, and dissolved among them is everything the blood was carrying that did not leave with the cells. Plasma is the body's transport medium, and transport is exactly what it was doing when it was harvested, so it arrives already holding free amino acids, peptides, and a scatter of small molecules in its own right. Among those are compounds that are flavour-active in themselves or that serve as the raw material for the savoury, meaty notes thermal processing builds. So the ingredients of a flavour signal are demonstrably present in plasma, and present for a reason: it is the fluid whose job was to carry dissolved things. The question is not whether those compounds are there. The question is whether, at the levels plasma is used and inside the finished chunk swimming in its sauce, the animal can actually taste them, or whether they sit below the threshold of notice while the palatants and the gravy do the talking. The raw materials are in the room. Whether they reach the animal is another matter entirely.
And when you look at what the feeding trials actually report, the picture refuses to resolve into a clean answer. In cats, several studies find a real preference for plasma: cats offered a plasma-containing food against a control have chosen the plasma, and chosen it clearly. That looks like taste. But then you turn to dogs, and the same ingredient behaves differently or not at all, with some trials finding no preference and at least one finding that adding porcine plasma to an extruded food actually reduced how well the dogs accepted it. One species leans in, another shrugs or turns away. That is not the signature of a straightforward palatant. It is the signature of something more complicated, something whose effect on flavour depends on the species, the format, the level, and perhaps on whether what we are measuring as taste is really taste at all, or the texture reading its way back into the result.
Because that is the honest complication buried in all of this, and it doubles back to where the essay began. When a cat prefers the plasma food, how much of that preference is flavour, and how much is the very texture we spent the first half of this conversation establishing? A plasma chunk is springier, more succulent, more intact in the mouth. A cat that prefers it may be tasting something. It may equally be feeling something, and reporting a texture preference that we, watching the bowl empty, record as a vote for flavour. It may even, and here I am frankly speculating, be listening to something, for there is an old notion in the trade that cats attend to the sound of what they chew, and while I know of nothing that proves it, a springy, succulent chunk does yield a different sound under the teeth than a brittle one. Taste, touch, and perhaps sound. Three channels, and at the bowl we see only the verdict, not which of them cast the deciding vote. The three are almost impossible to separate there, and I am not convinced the industry has cleanly separated them at all.
At the bowl we see only the verdict, never which sense cast the deciding vote.
So I will not tell you plasma is a flavour. That is the claim I cannot stand behind. But I will tell you something more specific and more defensible. Plasma arrives with two kinds of flavour potential already in it. Some of its components are taste-active in themselves, the short peptides and amino acids and small sugars a tongue can register directly, with no cooking at all, though which of them a given animal actually registers depends on the animal, for the dog that can taste a sugar and the cat that cannot are not reading the same list. And beyond those it carries the precursors of aroma, the amino acids and peptides that under the heat of retort feed the same Maillard and Strecker reactions that build meaty smell in cooked flesh. The compounds are there, some ready to be tasted and some ready to be transformed, and the chemistry that would turn either into a signal is real and well understood. Whether that signal rises, inside a sauced chunk, to something the animal actually registers is the part still open. Cats behave as though it matters; dogs often do not. And the cleanest thing we can say with confidence remains the thing we started with: whatever plasma is doing to flavour, it is unquestionably doing something to texture, and the animal is reading that.
Movement IV
IS PLASMA JUST PLASMA?
One question decides how far everything I have said travels, and I have been postponing it. Plasma is not a single substance. It comes from pigs, from cattle, from poultry, and a formulator choosing among them, or a fermentation scientist deciding which one to try to rebuild, needs to know whether the source animal matters. Does the blood remember which creature it came from?
For the binding, it barely does. Porcine plasma and bovine plasma both form strong heat-set gels, both hold water and fat, both give the chunk its bite. They are not identical, but they are close enough that the structural job survives the swap from one species to another. And the variable that moves gel strength most is not the animal at all. It is the processing, whether the plasma was spray-dried or freeze-dried, how much mineral it carries. For the glue, the species is a detail and the manufacturing is the story.
For the flavour, it remembers everything. The amino acid profiles differ by source, and not subtly: poultry plasma runs markedly higher in methionine than porcine or bovine, while bovine carries more lysine and threonine. The very compounds we were uncertain the animal could taste are themselves stamped with the species that bled. The binder does not care which animal it came from. The signal keeps the animal's accent.
Which is, once again, the division this series keeps arriving at. I wrote it before about fat, where the physical behaviour of a fat and the message it carried turned out to be two independent things, one you could swap freely and one you could not. Here it is again in the protein, and it will matter enormously in a moment, because if we ever set out to rebuild plasma from scratch, it tells us the structure may be the easy half and the signal the hard one. Whether the animal can even hear that accent, we still do not know. But it is there in the material, waiting to be heard or missed.
Movement V
THE INGREDIENT WE MEAN TO REMOVE
Step back and look at what plasma turns out to be. It is a slaughter by-product, recovered from blood that would otherwise be waste, dried to a cream-coloured powder, and added in small amounts to do a job almost nobody notices until it is done badly. It sets the chunk under the heat of the retort and holds it there in the flood of the sauce. It keeps water and fat inside the piece so the animal meets succulence instead of dryness. It stops the chunk shredding into fines. It carries, into the bargain, the makings of a flavour that the cat at least behaves as though it can read. It does all of this quietly, cheaply, and by a set of tricks, the heat-set gel and the cold clotting of its fibrinogen, that between them the plant kingdom cannot presently perform. It is, for a formulator, very close to indispensable, which is exactly why it is interesting that some of us want it gone.
Because we do. For all its usefulness, plasma is an animal ingredient, drawn from blood, and a pet food industry moving toward alternative proteins cannot leave it unexamined simply because it works. The sustainability case, the supply-chain case, the growing number of cans that would like to carry no animal blood at all, every one of these pushes the same question to the front. If plasma is this good, and this deeply woven into how a wet chunk is built, what would it actually take to replace it? Not to wave at replacing it, but to build a chunk that behaves the way this one does without a drop of blood in it.
That is a harder question than it first appears, and it deserves its own conversation rather than a hurried paragraph here. It runs straight into everything this essay has laid out: the texture that must be rebuilt, the flavour signal that may or may not matter, the species accent that a replacement would carry or lose, and one protein in particular that the plant world, for reasons written deep in its evolution, simply does not make. The plants have their own proteins, their own albumins and globulins, and even, now, their own borrowed blood-red pigment. Whether any of that can be assembled into the glue that holds the chunk is where the next conversation begins.
References
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de Vos, C.J. et al. (2025). Risk of African swine fever virus transmission through spray-dried porcine plasma. Frontiers in Veterinary Science, 12, 1463720. doi:10.3389/fvets.2025.1463720
Dr. rer. nat. habil. Dr. Seronei Chelulei Cheison is the founder and Chief Executive Officer of Sinonin Biotech GmbH, a biotechnology company focused on alternative protein and palatability enhancer innovation and application for petfood formulations. He formerly led alternative protein and palatant development projects at the Mars Petcare Global Innovation Centre in Verden, and spent close to two decades in academic research on enzymatic protein hydrolysis, holding a doctorate from Jiangnan University and a habilitation from the Technical University of Munich.
Sinonin Biotech GmbH is a partner in two consortia funded under the Circular Bio-based Europe Joint Undertaking: ZEST, on fungal fermentation of agricultural residues, and PROSCALE, on scalable microbial protein ingredients, which runs from September 2026 to August 2030.
Co-funded by the European Union under Grant Agreement No. 101157382 (ZEST) and Grant Agreement No. 101288362 (PROSCALE). Views and opinions expressed are however those of the author only and do not necessarily reflect those of the European Union or CBE JU. Neither the European Union nor the CBE JU can be held responsible for them.